Z Beverage Brands

Beverage brands represent the sum of all consumer perceptions of a drink. Brands widely known in the marketplace have achieved brand recognition. Brand recognition achieves brand franchise when it reaches a critical mass of positive sentiment. One goal in brand recognition is the identification of a brand apart from the name of the company. Careful brand management seeks to interconnect the product or services with the target audience. Brand awareness refers to customers' ability to recognize the brand under different conditions and link the product to the brand name, logo, jingles and other marketing tools. It helps customers understand which product or service category the particular brand belongs to and what products and services are under the brand name. It also ensures that customers associate needs with the brand's products.